Supervised the Multimedia Team and contractors. Developed, wrote, and produced high-quality original video content for clients and internal use. Worked with digital team to develop a hyper-local web portal and social media strategy, and developed new initiatives and programs in conjunction with and to support other departments. Worked on multiple marketing projects for clients, including video development for web and social, social media strategy, company voice development and brand consistency, social advertising and online contests, and analytics measurement to gauge success. Managed studio, equipment, and department operations, including a 24-hour television channel in the local market, and implemented online streaming of television broadcast.